Architectural design

PROCESS

OUTCOME

COMMUNICATION WITH THE CUSTOMER, UNDERSTANDING THE AIM OF THE BRANDS

Define the expectations, requirements and objectives of the project; we ask the right questions to better understand, describe and evaluate the creative phases; establish the scope of services; and to develop a creative brief.

Before starting with the initial design, we want to know everything about our client and its competitors. That's why we delve into the detailed research for the development of the brand's style over the years, progress and what it stands for. This allows for an idea that matches and approaches that of the brand's style and what is current.

RESEARCH ON THE BRAND AND COMPETING BRANDS

Here we propose a primary concept or a few different ones using visual sketches and mockups. Based on the previous steps here we already present an idea that we believe is suitable.
Based on the solution and the notes, the project is updated if necessary, cost and feasibility considerations are verified before proceeding.

PRELIMINARY DESIGN - OR CONCEPTUAL DESIGN

Commercial refinement. Check and update based on requirements, layout optimization, and proposed design. Concepts are now being refined through additional internal critiques and joint client-team work sessions. We review all elements individually and formalize them into a whole project presentation for review and approval.

THE DESIGN CONCEPT BEGINS TO TAKE SHAPE

FINALIZATION OF THE PROJECT

The quality control of every single space must take place, especially at the beginning of a roll-out, ensuring that the guidelines are understood correctly and that the quality checks are carried out correctly.

GOAL OF RETAIL DESIGN

Strong emotional response

Personality and individuality

Freedom and flexibility of creation

Different approaches and means

Innovation and topicality

Physical presence, unique spatial experience

RETAIL STORE DESIGN

Implement the reseller strategy

Influence the customer’s purchasing behavior

Provide flexibility

Control of planning and maintenance costs

Meet the legal requirements

Create a welcoming and interesting space